{"id":3179,"date":"2020-07-23T10:51:18","date_gmt":"2020-07-23T07:51:18","guid":{"rendered":"https:\/\/www.roaliment.ro\/academy\/?p=3179"},"modified":"2020-07-23T10:51:20","modified_gmt":"2020-07-23T07:51:20","slug":"retete-si-recomandari-de-marketing-pentru-industria-inghetatei-la-ingredients-show-2020","status":"publish","type":"post","link":"https:\/\/www.roaliment.ro\/academy\/retete-si-recomandari-de-marketing-pentru-industria-inghetatei-la-ingredients-show-2020\/","title":{"rendered":"Re\u021bete \u0219i recomand\u0103ri de marketing pentru industria \u00eenghe\u021batei la INGREDIENTS SHOW 2020"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apetitul pentru orice produs branduit ca gelato a crescut semnificativ \u00een ultimii ani. Gelato, \u00eenghe\u021bat\u0103 artizanal\u0103 \u0219i absolut orice denumire nou\u0103 \u00een materie de \u00eenghe\u021bat\u0103 cum ar fi Mi\u0161a capteaz\u0103 interesul consumatorilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De c\u00e2\u021biva ani, nu mai este de ajuns s\u0103 inov\u0103m doar \u00een privin\u021ba aromelor. Consumatorii sunt mereu \u00een c\u0103utare de arome descoperite \u00een afara \u021b\u0103rii sau de produse noi \u00een general. Greu accesibile \u00een \u021bar\u0103 sau aproape imposibil de g\u0103sit pe meleagurile rom\u00e2ne\u0219ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Noile concepte KUK (<strong>HiPop \u0219i FitPro<\/strong>) vin \u00een sprijinul produc\u0103torilor de \u00eenghe\u021bat\u0103 cu idei noi, \u00een trend cu noile cerin\u021be ale pie\u021bei. Reprezentan\u021bii companiei vor prezenta \u00een cadrul evenimentului virtual&nbsp;<strong>INGREDIENTS SHOW 2020,&nbsp;<\/strong>pe data de&nbsp;<strong>7 octombrie<\/strong>-ziua dedicat\u0103&nbsp;<strong>ingredientelor \u0219i materiilor prime pentru lapte \u0219i \u00eenghe\u021bat\u0103,&nbsp;<\/strong><strong>re\u021bete \u0219i sugestii de marketing.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Competitivitatea sporit\u0103 \u00een industria \u00eenghe\u021batei \u0219i gusturile at\u00e2t de diferite ale consumatorilor sunt doar c\u00e2teva din provoc\u0103rile momentului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Membrii genera\u021biilor Y \u0219i Z \u00eei provoac\u0103 pe produc\u0103tori s\u0103 se reinventeze constant, iar singurul mod de a face asta \u00eentr-un mod strategic este s\u0103 apeleze la furnizori de ingrediente care s\u0103 cunoasc\u0103 tendin\u021bele \u0219i s\u0103 le prevad\u0103, care s\u0103 v\u0103 ofere consultan\u021b\u0103 de specialitate \u0219i care s\u0103 v\u0103 poat\u0103 oferi materiile prime inovative, necesare pentru a satisface interesele consumatorilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Despre KUK Rom\u00e2nia<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.kuk.com\/ro\/\">KUK ROM\u00c2NIA<\/a>&nbsp;ofer\u0103 un portofoliu larg de produse de \u00eenalt\u0103 calitate, cu accent pe ingrediente alimentare speciale. Cei peste 75 de ingineri tehnologi de industrie alimentar\u0103 ofer\u0103 consultan\u021b\u0103 de specialitate clien\u021bilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Av\u00e2nd sediul la Ried im Innkreis, Austria \u0219i cu filiale \u00een 16 \u021b\u0103ri, KUK a devenit unul dintre cei mai cunoscu\u021bi furnizori de ingrediente speciale din centrul \u0219i estul Europei. Obiectivul s\u0103u este de a facilita leg\u0103tura dintre furnizorii renumi\u021bi de ingrediente speciale \u0219i produc\u0103torii din industriile alimentar\u0103 \u0219i farmaceutic\u0103.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Pentru mai multe informa\u021bii:<\/strong><\/p>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>office-ro@kuk.com<\/strong>.<\/h4>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apetitul pentru orice produs branduit ca gelato a crescut semnificativ \u00een ultimii ani. Gelato, \u00eenghe\u021bat\u0103 artizanal\u0103 \u0219i absolut orice denumire nou\u0103 \u00een materie de \u00eenghe\u021bat\u0103 cum ar fi Mi\u0161a capteaz\u0103 interesul consumatorilor. De c\u00e2\u021biva ani, nu mai este de ajuns&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,153],"tags":[176,165,178,177,179,180,181],"class_list":["post-3179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferences","category-ingrediente","tag-concepte","tag-inghetata","tag-ingredients-show","tag-inovatie","tag-kuk-romania","tag-lapte","tag-proteine"],"_links":{"self":[{"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/posts\/3179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/comments?post=3179"}],"version-history":[{"count":1,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/posts\/3179\/revisions"}],"predecessor-version":[{"id":3181,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/posts\/3179\/revisions\/3181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/media\/3180"}],"wp:attachment":[{"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/media?parent=3179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/categories?post=3179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/tags?post=3179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}