\ud83d\udfe9Este pozi\u021bionat\u0103 clar ca o b\u0103utur\u0103 pentru adul\u021bi (adult drink) si o alternativ\u0103 la b\u0103utura spirtoas\u0103
\ud83d\udfe9Are un gust complex, bazat pe un mix de ingrediente, uneori distilat<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.roaliment.ro\/academy\/wp-content\/uploads\/2022\/07\/tabel-1024x343.jpg\")
Pentru un non alcoholic spirit (adult soft drink) se aplic\u0103 o etichetare specific\u0103 b\u0103uturilor r\u0103coritoare, cu lista de ingrediente, data de expirare \u0219i declara\u021bie nutri\u021bional\u0103. Nu sunt permise \u00een numele produsului aluzii la b\u0103utura spirtoas\u0103 (gin, whisky, rom).<\/p>\n\n\n\n
PERSPECTIVA CONSUMATORULUI<\/p>\n\n\n\n
De ce au ap\u0103rut spirtoasele non alcoolice?<\/p>\n\n\n\n
Pentru c\u0103 lumea se schimb\u0103 \u0219i \u00ee\u0219i dore\u0219te \u0219i altceva: s\u0103n\u0103tos dar bun, nu foarte scump, premium, sofisticat!<\/p>\n\n\n\n
Mai Bine pentru Mine \u2013 Acest trend \u00ee\u0219i face sim\u021bit\u0103 prezen\u021ba \u0219i \u00een categoria b\u0103uturilor spirtoase, influen\u021b\u00e2nd tipul de b\u0103uturi preferate de consumatori.<\/p>\n\n\n\n
\u201e\u00cemi place s\u0103 savurez o b\u0103utur\u0103 alcoolic\u0103, dar evit partea care-mi face r\u0103u (alcoolul) \u0219i p\u0103strez numai pl\u0103cerea, bucuria lipsit\u0103 de griji.\u201d<\/strong><\/p><\/blockquote>\n\n\n\n
Distrac\u021bie s\u0103n\u0103toas\u0103 \u2013 Consumatorii caut\u0103 b\u0103uturi naturale \u0219i s\u0103n\u0103toase la fiecare pas, dar acestea trebuie s\u0103 fie \u00een acela\u0219i timp bune la gust. Pl\u0103cerea trebuie sa r\u0103m\u00e2n\u0103. B\u0103uturile alcoolice sunt \u201e\u00eempinse\u201d c\u0103tre concentra\u021bii mai mici de alcool, \u00een zona de b\u0103uturi mai s\u0103n\u0103toase, f\u0103r\u0103 a compromite \u00eens\u0103 gustul \u0219i pl\u0103cerea, asociate \u00een mod tradi\u021bional consumului unei b\u0103uturi alcoolice.<\/p>\n\n\n\n
Bucuria lipsit\u0103 de griji \u2013 un trend care se instaleaz\u0103 treptat \u00een consumul b\u0103uturilor alcoolice. Sunt multe motive de a reduce consumul de b\u0103uturi alcoolice tari:<\/p>\n\n\n\n
\ud83d\udfe9Con\u0219tientizarea pericolului consumului de alcool asupra s\u0103n\u0103t\u0103\u021bii
\ud83d\udfe9Situa\u021bii de moment care nu permit consumul: \u0219ofat, sarcina, medica\u021bie, etc.
\ud83d\udfe9Practica unui sport de performan\u021b\u0103
\ud83d\udfe9Probleme financiare
\ud83d\udfe9Limit\u0103ri religioase
\ud83d\udfe9Probleme de gust<\/p>\n\n\n\nPERSPECTIVA PRODUC\u0102TORULUI<\/p>\n\n\n\n
Deschiz\u0103torul de drum a fost Seedlip Spice, cu o b\u0103utur\u0103 spirtoas\u0103 f\u0103r\u0103 alcool din plante, o alternativ\u0103 non-alcoolic\u0103 la gin. Se serve\u0219te cu ap\u0103 tonic\u0103 sau \u00een cocktail non alcoolic.<\/p>\n\n\n\n
De\u0219i era o noutate absolut\u0103, v\u00e2nz\u0103rile au dep\u0103\u0219it cu mult a\u0219tept\u0103rile produc\u0103torului. \u00centre timp, b\u0103uturile non alcoolice s-au diversificat, extinz\u00e2nd-se la: whisky | rom | tequila | vermut | bitter etc.<\/p>\n\n\n\n
Pia\u021ba din Marea Britanie este cea mai matur\u0103 cu peste 42 de m\u0103rci \u00eenregistrate la aceast\u0103 categorie.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Poate sun\u0103 ca o contradic\u021bie, dar o nou\u0103 revolu\u021bie a \u00eenceput! O categorie exotic\u0103 de b\u0103uturi, \u00een cre\u0219tere accentuat\u0103, sparge limitele dintre b\u0103uturile alcoolice \u0219i r\u0103coritoare.Ce este o b\u0103utur\u0103 spirtoas\u0103 non alcoolic\u0103, acest macro trend ce remodeleaz\u0103 industria b\u0103uturilor? \ud83d\udfe9Este…<\/p>\n","protected":false},"author":1,"featured_media":6376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-6374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"_links":{"self":[{"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/posts\/6374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/comments?post=6374"}],"version-history":[{"count":3,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/posts\/6374\/revisions"}],"predecessor-version":[{"id":6523,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/posts\/6374\/revisions\/6523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/media\/6376"}],"wp:attachment":[{"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/media?parent=6374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/categories?post=6374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roaliment.ro\/academy\/wp-json\/wp\/v2\/tags?post=6374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}